Ever notice how the people selling $97 courses on "How to Sell Digital Products" never actually tell you the simplest strategies? That's because if they did, you wouldn't need their overpriced course.
The digital product game isn't rocket science. It's not about fancy funnels, complicated automation, or pretending you own a Lamborghini. The real secrets are refreshingly simple: and most expensive courses actively hide them because they'd rather keep you coming back for more.
Let's break down what actually works.
Secret #1: Authenticity Crushes Fake Scarcity Every Time
Here's something those guru courses won't tell you: 92% of people check whether a business is transparent and trustworthy before buying anything. Yet most "experts" teach you to use fake countdown timers, manufactured urgency, and those annoying "ONLY 3 SPOTS LEFT" banners that magically reset every day.
That's garbage.
Real case: A marketer switched from a typical scammy-looking ad with a rented Lamborghini to an ad that actually reflected his personality and brand. His conversion rate jumped nearly six times. Customers felt supported instead of manipulated.
The lesson? Stop pretending you're someone you're not. Stop using sleazy tactics. Just be real about what you're selling and why it matters.
Secret #2: Validate Before You Build Anything
This one's huge and almost no course teaches it properly.
Don't spend weeks creating an eBook or video course only to discover nobody wants it. Instead, run a pre-sale. Offer early access at a discount and see if people actually buy. If they do, you've got proof the market wants it. If they don't, you just saved yourself weeks of wasted effort.
Most expensive courses skip this step because they want you to "just start creating" so you'll need their next course on marketing. Smart sellers validate first, build second.
Secret #3: You Don't Need 10K Followers to Make Money
Forget what the Instagram gurus tell you. You don't need a massive following to sell digital products successfully. You don't need paid ads. You don't even need to be on Etsy or Amazon.
What you need is an email list.
Create educational content that solves real problems. Direct interested people to sign up for your email list. Then market your digital products through simple email sequences. This works at any scale: whether you have 50 subscribers or 5,000.
The best part? You own your email list. Instagram can't take it away. Algorithm changes can't destroy it overnight.
Secret #4: Pricing That Actually Makes Sense
Let's talk about the elephant in the room: pricing.
Those $97 courses love to position themselves as "premium" and "high-ticket." Meanwhile, they teach you to do the same: charge $47, $97, or even $197 for basic information products.
But here's what they won't tell you: Lower prices with higher volume often beats expensive products with fewer sales. Especially when you're starting out.
At Ezy Learning, eBooks start at $6.97 and video courses at $7.95. Not $97. Not $47. Under ten bucks.
Why? Because accessible pricing removes friction. People buy on impulse without overthinking. They're more likely to buy multiple products. And they'll actually recommend you to friends instead of gatekeeping because they spent too much money.
Plus, when you factor in resell rights (more on that in a second), the value proposition becomes insane.
Secret #5: Resell Rights Change Everything
This is the nuclear option most courses completely ignore.
When you buy digital products with resell rights, you're not just getting the content: you're getting a ready-made business. You can sell those products as your own and keep 100% of the profit.
Think about that for a second. Instead of spending weeks creating your first digital product, you could start selling professionally made eBooks and video courses tomorrow. No creation time. No writer's block. No technical headaches.
You focus entirely on marketing and sales while someone else handles product creation. It's the ultimate shortcut for building a digital product business.
Check out the video courses available with resell rights: at $7.95, you're looking at one of the lowest barriers to entry in the entire industry.
The Content Strategy Nobody Talks About
Here's another secret those expensive courses bury: You don't need to constantly hard-sell.
Mix three types of content:
Educational content that builds authority and trust. Write helpful blog posts, create useful videos, solve real problems.
Lead generation content designed to capture email signups. Offer a free checklist, template, or mini-course in exchange for an email address.
Sales content that directly promotes your products. But here's the key: this should be maybe 20-30% of your overall content, not 100%.
This balanced approach builds sustainable growth. People don't feel bombarded with constant pitches. They actually want to hear from you because you provide value first.
Track What Actually Matters
Expensive courses love to overcomplicate analytics. They'll teach you about seventeen different metrics, most of which don't matter when you're starting out.
Focus on two things:
Website traffic – How many people are visiting your product pages?
Conversion rate – What percentage of visitors actually buy?
Use Google Analytics (it's free). If 100 people visit your product page and 2 people buy, that's a 2% conversion rate. Industry average is 1-3%, so you're doing fine.
Everything else is noise until you've got those basics nailed down.
The Checkout Process Nobody Optimizes
Here's a stupid-simple secret: Make buying easy.
Every extra step in your checkout process loses customers. Every required form field that isn't absolutely necessary loses customers. Every confusing navigation element loses customers.
Streamline everything. One page checkout if possible. Minimal required information. Clear "Buy Now" buttons. Accept multiple payment methods.
Those $97 courses will teach you complex funnel strategies before they mention this basic truth: If people can't figure out how to give you money easily, they won't.
What You Should Actually Do Next
Stop buying expensive courses that overcomplicate everything. The digital product business model is straightforward:
- Find or create products people want (or use resell rights to skip creation)
- Build an email list through valuable content
- Use authentic marketing (no fake scarcity garbage)
- Price accessibly to maximize volume
- Make checkout ridiculously easy
- Track traffic and conversions
- Optimize and repeat
That's it. No secret sauce. No hidden strategy unlocked at the $497 tier.
Browse the Ezy Learning shop and see how simple this can be. eBooks at $6.97. Video courses at $7.95. Many with resell rights included. No upsells. No manipulation. Just straightforward digital products you can start using or selling immediately.
The entire business model is transparent. That's the real secret those expensive courses don't want you to know: Simplicity and honesty work better than complexity and hype.
Start simple. Stay honest. Scale from there.
