Selling digital products is one of the simplest ways to generate income online. No inventory. No shipping costs. No waiting for suppliers. You create once, sell repeatedly, and keep most of the profit.
The barrier to entry? Lower than ever. Some of the best digital products cost nothing to create: just your time and expertise. Others can be purchased with resell rights for under $10, giving you a ready-made product to sell immediately.
Here are 20 low-cost digital product ideas to get your online business started.
Educational Products
Educational content consistently ranks among the highest-selling digital products. People pay for knowledge that saves them time or helps them earn money.
1. eBooks
The classic digital product. Write about a topic you know, format it as a PDF, and sell it indefinitely. Topics like personal development, health, and making money online perform exceptionally well.
Not a writer? Purchase eBooks with resell rights. At Ezy Learning, eBooks start at just $6.97: and you can resell them to your own audience.
2. Online Courses
Video courses command higher prices than eBooks because they deliver information in an engaging, easy-to-follow format. Popular niches include marketing, productivity, and health.
Video courses with resell rights are available for as low as $7.95 at Ezy Learning.
3. Video Tutorials
Shorter than full courses, tutorials focus on solving one specific problem. Screen recordings, how-to guides, and walkthroughs all fall into this category.
4. Coaching Packages
Bundle your expertise into a downloadable coaching framework. Include worksheets, action plans, and video modules. Sell it as a self-paced program.
5. Webinar Recordings
Host a live webinar once, then sell the recording forever. Add a workbook or resource guide to increase perceived value.
Templates & Printables
Templates sell because they save people hours of work. Someone would rather pay $15 for a done-for-you solution than spend three hours building it themselves.
6. Social Media Templates
Canva templates for Instagram posts, Pinterest pins, and LinkedIn carousels. Businesses and creators buy these in bulk.
7. Resume & CV Templates
Job seekers constantly search for professional resume designs. Create a pack of 5-10 variations and sell them as a bundle.
8. Business Document Templates
Contracts, invoices, proposals, and business plans. Entrepreneurs need these but don't want to hire a lawyer or consultant for basic documents.
9. Planners & Journals
Digital planners for tablets, printable planners for paper lovers. Niches include fitness tracking, meal planning, budget management, and goal setting.
10. Spreadsheet Templates
Excel and Google Sheets templates for budgeting, project management, inventory tracking, and data analysis. The more complex the formula, the more people will pay.
Creative Assets
Designers, content creators, and businesses constantly need visual and audio assets. Creating or curating these can be highly profitable.
11. Stock Photography
Take high-quality photos and sell them on your own site or through marketplaces. Niche photography (specific industries, lifestyles, or aesthetics) often outperforms generic stock.
12. Stock Music & Sound Effects
YouTubers, podcasters, and video editors need royalty-free audio. Create loops, background tracks, or sound effect packs.
13. Digital Art & Illustrations
Sell artwork as downloadable prints, clipart sets, or design elements. Digital artists can build substantial passive income from a single collection.
14. Website Themes
WordPress themes, Shopify templates, and landing page designs. Requires technical skill but commands premium prices.
15. Font Packs
Custom typography for designers and brands. Bundle several font weights and styles together for higher perceived value.
Software & Tools
Technical products require more upfront investment but often generate the highest returns.
16. Apps & Plugins
Mobile apps, browser extensions, and platform plugins solve specific problems. Even simple tools can generate recurring revenue.
17. AI Prompt Libraries
ChatGPT, Midjourney, and other AI tools require effective prompts to produce quality output. Curated prompt packs for specific industries sell well.
18. Notion & Productivity Templates
Pre-built systems for project management, content calendars, and personal organization. The Notion template market has exploded in recent years.
Membership & Access Products
Recurring revenue beats one-time sales. These products create ongoing income streams.
19. Membership Communities
Charge monthly access to a private community, exclusive content, or ongoing training. Platforms like Discord, Slack, or dedicated membership sites work well.
20. Newsletter Subscriptions
Paid newsletters deliver premium content directly to subscribers' inboxes. Works best when you have specialized knowledge or industry insights.
The Resell Rights Advantage
Here's a shortcut most beginners overlook: you don't have to create everything from scratch.
Digital products with Master Resell Rights (MRR) or Private Label Rights (PLR) allow you to purchase a product once and sell it as your own. The original creator has already done the work: you just handle the marketing.
This approach works particularly well for:
- eBooks – Purchase for $6.97, sell for $15-$47
- Video courses – Purchase for $7.95, sell for $27-$97
- Templates and toolkits – Bundle multiple products for higher-ticket offers
The math is simple. Buy low, sell at market rate, keep the difference.
Browse business and money-making eBooks or productivity video courses to see what's available.
Getting Started: The Basics
Launching a digital product business requires minimal setup:
1. Choose Your Product
Pick one idea from this list. Start with something you can execute quickly: don't overcomplicate your first product.
2. Select a Platform
Options include:
- Self-hosted stores (WordPress + WooCommerce) – Lowest fees, most control
- Marketplaces (Gumroad, Payhip, Sellfy) – Easy setup, higher transaction fees (10-30%)
- Existing platforms (Etsy for printables, Udemy for courses) – Built-in traffic, less branding control
3. Price Strategically
Research competitors. Factor in production costs and desired profit margin. Digital products typically carry 70-95% profit margins after platform fees.
4. Create a Simple Sales Page
Include:
- Clear product description
- Benefits (not just features)
- Pricing with any discounts highlighted
- Download/access instructions
- Social proof if available
5. Drive Traffic
SEO, social media, paid ads, or affiliate partnerships. Pick one channel and focus until it works before expanding.
Why Low-Cost Products Win
High-ticket products aren't always better. Low-cost digital products ($7-$47) convert faster, require less convincing, and attract impulse buyers.
The strategy: volume over margin.
Selling a $997 course requires extensive marketing, testimonials, and trust-building. Selling a $6.97 eBook requires a decent product and basic visibility.
Many successful digital entrepreneurs start with low-cost products to build an email list and customer base: then upsell higher-ticket items later.
Start With What's Already Built
Creating from scratch takes time. Buying products with resell rights takes minutes.
Ezy Learning offers eBooks starting at $6.97 and video courses at $7.95: all with rights that let you resell to your own customers.
Browse the full catalog to find products in niches like:
- Health & Fitness eBooks
- Productivity & Self-Help eBooks
- Business & Marketing Video Courses
- Health & Fitness Video Courses
Pick a product. Set up your store. Start selling.
The digital product business model rewards action over perfection. The best time to start was yesterday. The second-best time is now.
