Let's be honest. Creating digital products from scratch is hard work.
Writing an ebook? That's weeks of research, writing, and editing. Building an online course? Even longer. And if you're working a full-time job or juggling other commitments, finding the time to create quality content feels nearly impossible.
But here's the thing: you don't actually have to create anything yourself.
There's a shortcut that thousands of digital entrepreneurs use to launch their businesses fast, without writing a single word of content. It's called resell rights, and it might just be the laziest (in a good way) path to starting your own digital business.
What Are Resell Rights, Anyway?
Resell rights are licenses attached to digital products that allow you to legally sell them as your own. Someone else already did the hard work of creating the product. You simply purchase it, and then you have permission to sell it to others.
There are a few different types of resell rights you'll encounter:
- Resell Rights (RR): You can sell the product, but your customers cannot resell it.
- Master Resell Rights (MRR): You can sell the product AND pass on the resell rights to your customers.
- Private Label Rights (PLR): You can modify, rebrand, and claim the product as your own.
Each type has its own advantages. MRR products are ready to sell immediately with no modifications required. PLR products give you more flexibility to customize and stand out from competitors.
Why This Approach Works for Beginners
Starting a digital business the traditional way involves:
- Researching your niche
- Creating the product (weeks or months of work)
- Designing graphics and sales pages
- Setting up payment processing
- Marketing and selling
With resell rights products, you essentially skip step two entirely. The product already exists. It's already been created, formatted, and packaged.
Here's what you actually need to do:
- Purchase a product with resell rights
- Set your own price
- Sell it and keep 100% of the profits
That's it. No content creation. No hiring writers or designers. No waiting months before you can launch.
The Benefits of Using Resell Rights Products
1. Minimal Upfront Investment
Traditional product creation can cost hundreds or thousands of dollars when you factor in writing, design, and development. Resell rights products typically cost a fraction of that.
At Ezy Learning, digital products with resell rights start at just $6.97. That's less than a fast-food meal for a complete, ready-to-sell digital product.
2. Instant Inventory
The moment you purchase a resell rights product, you have something to sell. There's no waiting period. No development timeline. You can literally start selling the same day.
3. Proven Products
Many resell rights products have already been tested in the market. They cover topics people actually want to learn about: marketing, making money online, health and fitness, productivity, and more.
4. No Limit on Sales
Unlike physical products, digital products have no inventory constraints. You can sell the same ebook or course to 10 people or 10,000 people. Your profit potential is unlimited.
MRR vs. PLR: Which Should You Choose?
Both options have their place in a digital business strategy.
Master Resell Rights (MRR)
Best for: Getting started quickly with zero customization work.
With MRR products:
- The product is ready to sell as-is
- You cannot modify the content
- Original branding stays intact
- Your customers can also resell the product
MRR is the fastest path to having a product to sell. The tradeoff is that you're selling the same product as potentially many other people.
Private Label Rights (PLR)
Best for: Building a unique brand and standing out from competitors.
With PLR products:
- You can edit and modify the content
- You can add your own branding
- You can claim authorship
- You can repurpose content into different formats
PLR requires more upfront work to customize, but it allows you to differentiate your offering and build a recognizable brand.
The smart approach? Start with MRR to generate quick sales and cash flow. Then invest that money into PLR products you can customize for long-term brand building.
What Types of Products Can You Sell?
The resell rights market covers virtually every popular niche. Some of the most profitable categories include:
- Marketing and Promotion – Email marketing, social media strategies, advertising guides
- Business and Making Money – Entrepreneurship, passive income, freelancing
- Health and Fitness – Weight loss, nutrition, workout programs
- Productivity and Self-Help – Time management, goal setting, mindset
- Social Media and Networks – Platform-specific strategies, content creation
The key is choosing products in niches where people are actively spending money to solve problems.
How to Get Started Today
Ready to launch your digital business the easy way? Here's a simple action plan:
Step 1: Choose Your Niche
Pick a topic you're at least somewhat interested in. You'll need to market these products, so having basic knowledge of the subject helps.
Step 2: Purchase Your First Product
Browse Ezy Learning's catalog and pick a product with resell rights. At $6.97 per product, you can start with minimal risk.
Step 3: Set Up Your Sales Channel
Options include:
- Your own website
- Marketplaces like Gumroad or Payhip
- Social media platforms
- Email marketing
Step 4: Price Your Product
You set the price. Many sellers mark up their products significantly. A product you bought for $6.97 could easily sell for $17, $27, or more depending on the perceived value and your marketing.
Step 5: Start Promoting
Use social media, paid ads, content marketing, or email lists to drive traffic to your offer. Every sale is pure profit after your initial product investment.
Important Things to Keep in Mind
Before diving in, review the specific license terms for each product you purchase. Different products have different restrictions on:
- How you can distribute the product
- Whether you can bundle it with other products
- What platforms you can sell on
- Whether you can give it away for free
Always read the license agreement. Following the rules protects your business and keeps everything legal.
The Bottom Line
Starting a digital business doesn't require months of content creation or thousands of dollars in development costs.
Resell rights products offer a legitimate shortcut: a way to skip the hardest part of building a digital business and go straight to selling.
Is it "lazy"? Maybe. But it's also smart.
Why spend months creating something when you can purchase a ready-made product and start selling today?
Browse the full collection at Ezy Learning and grab your first resell rights product for just $6.97. Your digital business could be up and running by tonight.
