4.69
(13 Ratings)
LinkedIn Marketing Hero
Categories: Marketing & Promotion, Social Media & Networks
About Course
LinkedIn is the ‘social network’ for work. No matter what trade you are in; with LinkedIn, you can grow your network and connect with people who can bring you wonderful new opportunities.
In this course, we start from the very basics. We show you how to create a professional LinkedIn profile; how to connect with influential leaders in your industry; how to get noticed by them; how to grow your professional network; how to be noticed by your peers and how to establish a rapport that translates into results.
This course is targeted at beginners, but leads into intermediate-level topics. We guide you through the basic setup to negotiating the LinkedIn algorithm, to using the LinkedIn Pulse and even using LinkedIn advertising to get more sales and leads.
Do look at the course table of contents to get an idea of what you’ll learn.
What Will You Learn?
- Using LinkedIn for marketing
- Setting up a great LinkedIn profile for success
- Creating connections with important people
- Establishing a noticeable public presence on LinkedIn
Course Content
Introduction
-
01:22
Getting Started with LinkedIn
-
02:46
-
LinkedIn VS Facebook and Twitter
04:29 -
02:32
-
02:58
Building your LinkedIn Profile
-
How to Create a LinkedIn Profile
02:30 -
7 Common Mistakes to Avoid In Your LinkedIn Profile
06:24 -
What to Use in Your LinkedIn Photos
02:50 -
Crafting Your Professional Summary
03:06 -
Setup your Custom LinkedIn Profile URL
01:40 -
Getting Your Recommendations on LinkedIn
02:56 -
Selecting the Right Background Picture
01:42 -
Making it Easier For People to Reach Out to You
02:08 -
Writing a Great Headline for your Profile
02:56
Build Your LinkedIn Network
-
Crafting Your Professional Story
02:00 -
Engaging and Connecting with Leaders in Your Niche
02:23 -
Joining and Communicating in Groups
02:28 -
Building Connections by Engaging on People’s Posts
01:29 -
Asking for Introduction and Leads
03:39
Crafting content on LinkedIn
-
Your LinkedIn Feed
03:12 -
What is LinkedIn Pulse
02:53 -
Creating Content on LinkedIn
02:02 -
Using Videos to Grow Your Personal Brand
02:18 -
How to Craft Content for LinkedIn Pulse
03:00 -
Writing Effective and Engaging Articles
02:17
Marketing with Pages on LinkedIn
-
Setting Up a LinkedIn Page
04:55 -
LinkedIn Page Posting Strategy
02:59
LinkedIn Groups
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How to Setup a LinkedIn Group
02:45 -
How to Grow Your LinkedIn Group
02:32 -
How to Manage Your LinkedIn Group
02:08 -
Keeping Your LinkedIn Group Active and Engaging
02:28 -
How to Get People to Post on Your LinkedIn Group
02:23
Managing Your Contacts
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Finding Your Ideal Contacts on LinkedIn
03:14 -
Sending a Good Connect Request
03:44 -
Downloading Your LinkedIn Contacts
02:20 -
How to Find Email Addresses of Your Leads
01:57
Messaging Your Leads
-
Correctly Reaching Out to a Contact Through Messages
04:28 -
How to Schedule Appointments Through Messages
03:06 -
Following Up Correctly
04:29
LinkedIn Advertising
-
LinkedIn Advertising Overview
06:22
Student Ratings & Reviews
4.7
Total 13 Ratings
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The course covers the basics well but if you already have some background in this area you might find it too introductory. Good for complete beginners, less so for anyone with existing knowledge.
Helpful and well-organised. The videos are easy to follow and the structure makes sense. I would have liked more practical examples in a couple of places but the core content is strong.
This is how online training should be done. Every module ends with clear action steps so you always know what to do next. Genuinely transformative for how I approach this area.
Solid course, does what it says. Well put together and immediately useful. A couple of the earlier modules covered ground I already knew but the later content was genuinely valuable.
Practical, results-focused, and well worth the time. I started applying what I learned before I'd even finished the course and the early results have been very encouraging.
Great investment. The content is current, relevant, and presented in a really digestible way. One of those courses where you finish thinking you got far more than you paid for.
Practical, results-focused, and well worth the time. I started applying what I learned before I'd even finished the course and the early results have been very encouraging.
One of the better online courses I've come across in this area. The content is genuinely useful and the videos are well produced. Would definitely come back for more courses from this platform.
Outstanding course. The instructor knows the topic inside out and presents it in a way that's engaging and easy to retain. I've already gone back to rewatch two of the modules.
Very impressed. For the price this is outstanding value — the quality here is on par with courses I've paid much more for elsewhere. Clear, practical, and genuinely useful.
Solid course from start to finish. No filler, no padding — every lesson has something actionable in it. I've already recommended it to two people in my mastermind group.
Great course. The instructor breaks everything down in a way that's easy to follow even if you're completely new to the topic. I finished it in a weekend and immediately put it to use.
Outstanding course. The instructor knows the topic inside out and presents it in a way that's engaging and easy to retain. I've already gone back to rewatch two of the modules.