SEO Split Testing
About Course
Google is constantly changing its algorithms, moving the goal posts, and going back on what it has said.
Google is making a big push toward a more AI-driven service. That’s why using AB tests to identify precisely what works and what doesn’t is such an important move.
Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guess work from the process.
In fact, what split testing really amounts to, is helping your site to ‘evolve’ to become the most optimized version of itself.
Topics covered:
- What is Split Testing?
- Why We Need Split Testing Now More Than Ever – The Powerful Benefits of This Strategy
- Why Split Testing Works and When it Doesn’t – Understanding Statistical Significance
- Using Split Testing for SEO Success – The Practical Guide
- The Technical Bit: Using Redirects
- Tools and Best Practices
- What to Test?
- Advanced Strategies
- SEO – What We Know and What Split Testing Has Shown Us
- Related Strategies and Conclusion
Course Content
Introduction
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Introduction
01:46
What is Split Testing?
Why We Need Split Testing Now More Than Ever – The Powerful Benefits of This Strategy
Why Split Testing Works and When it Doesn’t – Understanding Statistical Significance
Using Split Testing for SEO Success – The Practical Guide
The Technical Bit: Using Redirects
Tools and Best Practices
What to Test?
Advanced Strategies
SEO – What We Know and What Split Testing Has Shown Us
Related Strategies and Conclusion
Student Ratings & Reviews
Enjoyed working through this. Clear explanations, good examples, and a sensible progression through the material. One module felt a bit rushed but everything else was well delivered.
Great investment. The content is current, relevant, and presented in a really digestible way. One of those courses where you finish thinking you got far more than you paid for.
This is how online training should be done. Every module ends with clear action steps so you always know what to do next. Genuinely transformative for how I approach this area.
Outstanding course. The instructor knows the topic inside out and presents it in a way that's engaging and easy to retain. I've already gone back to rewatch two of the modules.
Good course. The content is relevant and the instructor explains things clearly. I took away several useful ideas and have already started implementing them. Would recommend.
Really well structured course. I appreciated how each module built on the last — nothing felt out of order. Finished it over a couple of evenings and started applying the lessons straight away.
Really clear explanations and a logical structure that makes the whole subject much more approachable. I went from feeling overwhelmed to feeling confident after just a few sessions.
Completed this course over a long weekend and the content far exceeded my expectations. Practical, well explained, and immediately applicable. Highly recommended.
Very impressed. For the price this is outstanding value — the quality here is on par with courses I've paid much more for elsewhere. Clear, practical, and genuinely useful.
Great course. The instructor breaks everything down in a way that's easy to follow even if you're completely new to the topic. I finished it in a weekend and immediately put it to use.
Completed this course over a long weekend and the content far exceeded my expectations. Practical, well explained, and immediately applicable. Highly recommended.
Great investment. The content is current, relevant, and presented in a really digestible way. One of those courses where you finish thinking you got far more than you paid for.
This is how online training should be done. Every module ends with clear action steps so you always know what to do next. Genuinely transformative for how I approach this area.
Completed this course over a long weekend and the content far exceeded my expectations. Practical, well explained, and immediately applicable. Highly recommended.
Solid course, does what it says. Well put together and immediately useful. A couple of the earlier modules covered ground I already knew but the later content was genuinely valuable.
Solid course from start to finish. No filler, no padding — every lesson has something actionable in it. I've already recommended it to two people in my mastermind group.
Disappointed with this one. The content is thin in places and most of what's here I'd already come across elsewhere. Wouldn't purchase again.
Finally got the results I was looking for after going through this. I'd been struggling with the topic for months and this just made everything make sense. Really glad I found it.
Good course. The content is relevant and the instructor explains things clearly. I took away several useful ideas and have already started implementing them. Would recommend.
Practical, results-focused, and well worth the time. I started applying what I learned before I'd even finished the course and the early results have been very encouraging.