4.64
(28 Ratings)
Artificial Intelligence in Digital Marketing
About Course
Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.
This is what allows a business to be resilient and to thrive in a changing environment.
This video course will help you to prepare, and explain a number of concepts:
- AI vs Machine Learning
- How to conduct SEO now that Google is an “AI first” company
- Chatbots
- Programmatic advertising
- Big data
- RankBrain
- Digital assistants
- Data science
- SQL
- Latent Semantic Indexing
- The future of internet marketing
In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.
Topics covered:
- What Is AI And Machine Learning?
- Google As An AI-First Company
- Preparing For Semantic Search
- Big Data
- Computer Version
- Advertising
- Email Marketing
- Chatbots
- Developing Your AI Skills – Using SQL
- How To Future Proof Your Marketing
What Will You Learn?
- What is AI and Machine Learning?
- How to conduct SEO now that Google is an “AI first” company
- The future of Internet marketing
- How to future proof your marketing
Course Content
Introduction
-
Introduction
03:07
What is AI and Machine Learning?
-
What is AI and Machine Learning?
04:20
Google as an AI-First Company
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Google as an AI-First Company
05:29
Preparing for Semantic Search
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Preparing for Semantic Search
08:09
Big Data
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Big Data
04:09
Computer Version
-
Computer Version
02:07
Advertising
-
Advertising
07:25
Email Marketing
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Email Marketing
07:35
Chatbots
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Chatbots
03:17
Developing Your AI Skills – Using SQL
-
Developing Your AI Skills – Using SQL
02:12
How to Future Proof Your Marketing
-
How to Future Proof Your Marketing
03:07
Student Ratings & Reviews
4.6
Total 28 Ratings
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4
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3
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Expected more depth based on the course description. It's fine as a surface-level overview but not detailed enough for anyone looking to go beyond the basics.
Fine for what it is but it didn't quite live up to the description. The fundamentals are covered clearly enough but the more advanced sections needed more depth. Probably better suited to beginners.
Good course. The content is relevant and the instructor explains things clearly. I took away several useful ideas and have already started implementing them. Would recommend.
Finally got the results I was looking for after going through this. I'd been struggling with the topic for months and this just made everything make sense. Really glad I found it.
Completed this course over a long weekend and the content far exceeded my expectations. Practical, well explained, and immediately applicable. Highly recommended.
Practical, results-focused, and well worth the time. I started applying what I learned before I'd even finished the course and the early results have been very encouraging.
Outstanding course. The instructor knows the topic inside out and presents it in a way that's engaging and easy to retain. I've already gone back to rewatch two of the modules.
The production quality is great and the pacing is spot on. Each video is the right length — long enough to cover the topic properly, short enough to stay engaging throughout.
Practical, results-focused, and well worth the time. I started applying what I learned before I'd even finished the course and the early results have been very encouraging.
Really clear explanations and a logical structure that makes the whole subject much more approachable. I went from feeling overwhelmed to feeling confident after just a few sessions.
Very impressed. For the price this is outstanding value — the quality here is on par with courses I've paid much more for elsewhere. Clear, practical, and genuinely useful.
Practical, results-focused, and well worth the time. I started applying what I learned before I'd even finished the course and the early results have been very encouraging.
Exactly what I needed. Clear explanations, practical examples, and a pace that never felt rushed or dragged. Already seeing results from what I learned here.
Four stars. The course delivers what it promises and the production quality is good. I felt one topic area deserved more attention but overall this is a well put together training.
One of the better online courses I've come across in this area. The content is genuinely useful and the videos are well produced. Would definitely come back for more courses from this platform.
Really well structured course. I appreciated how each module built on the last — nothing felt out of order. Finished it over a couple of evenings and started applying the lessons straight away.
Very impressed. For the price this is outstanding value — the quality here is on par with courses I've paid much more for elsewhere. Clear, practical, and genuinely useful.
Practical, results-focused, and well worth the time. I started applying what I learned before I'd even finished the course and the early results have been very encouraging.
Exactly what I needed. Clear explanations, practical examples, and a pace that never felt rushed or dragged. Already seeing results from what I learned here.
I've tried a few online courses on this subject and this is the one that actually made things click. The step-by-step structure is really effective and the content goes deeper than I expected.